UTM Builder
Create UTM tracking URLs for your marketing campaigns. Our UTM Builder helps you generate and manage campaign tracking parameters for better analytics and conversion tracking.
About UTM Builder
Our UTM Builder is a powerful tool for creating and managing UTM tracking URLs. It helps marketers and analysts track the effectiveness of their marketing campaigns by adding proper UTM parameters to URLs.
- Generate UTM URLs with proper formatting
- Track campaign sources and mediums
- Monitor marketing campaign performance
- Create consistent tracking parameters
- Export UTM URLs for documentation
- Real-time URL preview
- Template support for quick generation
- Copy and download functionality
How It Works
1. Enter Your URL
Start by entering the base URL of your landing page or website that you want to track.
2. Add Campaign Parameters
Fill in the required UTM parameters: source, medium, and campaign name. Add optional parameters like term and content for more detailed tracking.
3. Generate URL
The tool automatically generates your tracking URL with properly formatted UTM parameters.
4. Use Your URL
Copy the generated URL or download it for your records. Use this URL in your marketing campaigns to track traffic and conversions.
Frequently Asked Questions
What are UTM parameters?
UTM parameters are tags added to URLs to track the effectiveness of online marketing campaigns. They help you understand where your website traffic comes from and which marketing efforts are most successful.
Which UTM parameters are required?
The three required UTM parameters are source (where the traffic comes from), medium (the marketing medium), and campaign (the specific campaign name). Term and content parameters are optional but provide additional tracking detail.
How do I track UTM parameters?
UTM parameters are automatically tracked in Google Analytics and other analytics platforms. Once you start using UTM URLs in your campaigns, you'll see the data in your analytics under campaign or traffic source reports.
Should UTM parameters be uppercase or lowercase?
Our tool automatically converts parameters to lowercase for consistency. While UTM parameters are case-sensitive, using lowercase is considered best practice to avoid tracking issues and maintain consistency across campaigns.
Can I use spaces in UTM parameters?
While spaces are automatically encoded in URLs, it's best practice to use underscores (_) or hyphens (-) instead of spaces in UTM parameters. Our tool helps format your parameters correctly for optimal tracking.