UTM URL Builder
Create and manage campaign tracking URLs with UTM parameters. Perfect for tracking marketing campaigns, social media performance, and advertising efforts in Google Analytics.
Features
Easy URL Building
Create campaign URLs with UTM parameters quickly and easily with our intuitive interface.
Parameter Validation
Ensure your UTM parameters are correctly formatted and optimized for tracking.
URL Management
Save, organize, and manage your campaign URLs for future reference and tracking.
How It Works
1. Enter Your URL
Start by entering the destination URL you want to track.
2. Add UTM Parameters
Fill in campaign source, medium, name, and optional parameters.
3. Generate & Copy
Generate your tagged URL and copy it for use in your campaigns.
Frequently Asked Questions
What are UTM parameters?
UTM parameters are tags added to URLs to track the effectiveness of online marketing campaigns in Google Analytics. They help identify traffic sources and campaign performance.
Which parameters are required?
The required UTM parameters are source (utm_source), medium (utm_medium), and campaign name (utm_campaign). Term and content parameters are optional.
How do I track results?
Once you start using UTM-tagged URLs, you can track their performance in Google Analytics under Acquisition → Campaigns → All Campaigns.
UTM Tracking Best Practices
- Use consistent naming conventions for your parameters
- Keep parameter values lowercase to avoid duplicate entries
- Avoid using spaces (use hyphens or underscores instead)
- Be specific with your campaign names for better tracking
- Document your UTM naming conventions for team reference
- Test your tagged URLs before launching campaigns
UTM Parameter Guide
Campaign Source (utm_source)
Identifies the source of your traffic (e.g., google, newsletter, linkedin)
Campaign Medium (utm_medium)
Identifies the marketing medium (e.g., cpc, email, social)
Campaign Name (utm_campaign)
Identifies the specific campaign name (e.g., spring_sale, product_launch)
Campaign Term (utm_term)
Identifies paid search keywords (optional)
Campaign Content (utm_content)
Identifies different versions of ads or content (optional)